“Binalot ka ba kasi pag binuksan ka, busog na ako.” said a blogger during the Binalot-Multiply launch two months ago. When I think about it, it actually holds true to the company, Binalot Fiesta Foods, Inc.
The name Binalot is a tagalog term for wrap. Binalot wraps all their food items in banana leaf, a unique concept in the food industry here in the Philippines. I remember that I used to see Binalot in mall food courts. I’m glad that through the years, they expanded into a full restaurant.
This year, Binalot has achieved another milestone! Binalot is now available for delivery online! It’s a partnership between Binalot and online shopping site, Multiply.com. Executives from both companies explained what the partnership is about and how they came into it.
Binalot CEO Rommel Juan explained the history of Binalot. Binalot started 1996 when Rommel and his 2 friends decided to open it up after getting tired of the usual fast food choices in the metro. Their first branch was in Jupiter which coincidentally is where the Binalot-Multiply launch was held (maybe the owners are sentimental :P). Real success happened when they started opening Binalot in mall food courts. From there, they started to offer franchises as well as expanded to more Binalot branches.
I especially liked when Rommel shared Binalot’s vision:
To be the Preferred Truly Filipino quick-service restaurant in the Philippines which promotes Filipino Culture and sustains the environment.
I appreciate the advocacy of Binalot’s team. They provide our favourite Filipino food yet they also help out in the community by using environment-friendly packaging. Apart from that, the advocacy also supports 50+ families in Laguna, Zambales and Albay.
With regards to their new food delivery service, Rommel had this to say, “We are excited about this new innovation for Binalot. Binalot is the first fast food delivery service to partner with Multiply and take advantage of their advanced ordering systems and vast online reach. We believe that with this partnership Binalot’s customers may enjoy a faster and more convenient way of ordering their favorite Binalot meals.”
Meanwhile, Multiply’s Senior Manager for Merchant Relations Raffy Maramag introducted Multiply.com. Multiply launched in 2004 and was a social networking site with people sharing blog entries, photos and videos. However, the company dropped the social network aspect of Multiply completely and shifted to E-Commerce in 2012.
Raffy provided a demo of the Binalot ordering process. He also answered questions from the audience about the service. Binalot made use of the Multiply e-commerce platform which a lot of people are familiar with. This is definitely a step to the right direction considering the numerous advantages of ordering online versus calling the delivery hotline. Payment is also made easy since customers can pay online with credit card, debit card or Paypal.
Binalot on Multiply is focused on bulk orders. We were given a chance to try out some of Binalot’s bilao meals available for delivery on the Binalot-Multiply site. We were all so excited to try out the food! It’s Filipino food at its best! Eye candy all around!
* Legend: Medium-sized Bilao meals are good for 10 pax & Large-sized Bilao meals are good for 15 pax.
- Vivo Tocino
Sweet pork but immersed in oil… wahhh… I guess that’s really the ‘appeal’ of this popular breakfast dish. This is best eaten with rice. A small serving of Vivo Tocino is already good for one whole cup of rice.
- No Bones Daing na Bangus (Medium – Php699/Large – Php999)
I loved that the bangus bilao that Binalot served was boneless! This is one dish that’s so exciting to eat especially if you eat it with side dishes like salted egg and tomatoes (additional Php15 per pax).
- Bistek Walastik (Medium – Php679/Large – Php 969)
Bistek Walastik is commonly known as bistek tagalog. It is beef strips in tasty sauce. The onion rings are one of the obvious signs that you’re looking at a bistek tagalog. However, the super delicious sauce is what made me really like the dish. I’m just glad that Binalot has included this dish in their bilao lineup. This will surely be a hit!
- Pork Barbecue (Medium – Php699/Large – Php997.50)
Some are picky with Pork barbecue. They only eat the meat part! I, on the other hand, was looking for the pork BBQ stick with the most fat, hahaha! Oh well, the deadliest part of a yummy dish is always the best part! Binalot’s pork BBQ can be eaten as is or partnered with rice or fried noodles.
- Tapa Rap Sarap (Medium – Php739/Large – Php1,054.50)
Among all the dishes that night, I enjoyed Tapa the most. I was going for seconds as I loved the sweet and spicy taste of the dish. According to Binalot, the Tapa Rap Sarap is considered as one of their best-sellers.
Hungry yet? I surely do! It’s nice to enjoy old-time Filipino favorite food items done traditional style! I shall order some Binalot meals to bring home. I plan to eat them using my own bare hands (true Filipino style)!
Why don’t you gather your colleagues, friends and family for a fiesta-style meal? You can order in bulk through the new Binalot-Multiply site located at http://binalot.multiply.com!
Order in 6 Simple Steps:
- Select PRODUCT from the MENU list
- Choose the QUANTITY and click the BUY NOW tab
- Provide your EMAIL ADDRESS and SHIPPING ADDRESS
- Choose your PAYMENT OPTION and PLACE YOUR ORDER
- Put DATE/TIME of delivery in the COMMENTS BOX
- Wait for Binalot’s call to confirm your order
More information about Binalot Online Ordering System:
- BINALOT will ONLY process bulk-order in their online ordering facility.
- A minimum order amount of Php 1,000 shall be strictly observed.
- 1-day order lead time required. 2–3 days order lead time for orders above Php 5,000/to more than 200 persons
- Order Cut-off Time: 4pm.
- Orders received after 4pm will be processed the next day.
- A minimum 24-hour notice for changes in orders.
- Delivery Schedule: Monday to Saturday, 8am – 8pm.
- Delivery to Valenzuela/Muntinlupa/provinces is subject for Binalot’s approval
Binalot on Multiply
Minimum Order: Php1,000
1 to 3 days order notice